Marketing Madness - Development Log #256

With Martin and Fabian out on vacation and Michi and Manoj hard at work on previously mentioned projects, Nick is left as the sole contributor for this week's devlog.

Nick

So I will do my best to make the post interesting for our readers since I'm the only entry this week. Starting with Facebook ads, there has been a clear improvement with the "Cinematic Space" ad that targets sci-fi enthusiasts with our "First Access" trailer. I made some minor adjustments to this ad last week and so far this has been our best performing ad yet thanks to Facebook allowing me to see which headlines and text performed best from last week. I kicked out the less interesting content and added new content that was more in-line with what people were engaging with. Conversely, the "Economists" ad that used our "Honest Trailer" did not perform well and I will be changing it back to the "Free to Play" trailer since economists clearly have no sense of humor (kidding).

I also worked on the new website content that will include new pages for the game's core elements: colonization, production, trade, shipping, and politics. We decided to split the current "Story" page into these 5 sections and blend it with elements from my "How to Colonize Space" article. This way we get a lot of good SEO content and more webpages for users to browse through while highlighting the most important aspects of the game.

If everything goes to plan, we should be starting YouTube ads next month! I'm really excited about using YouTube since it's a proven platform for game ads and Google still has the most advanced digital marketing ad platform out there. Another one of my goals for this month is to come up with a plan to grow our Discord community. If you have any ideas or would like to see something specific in our server that maybe you've seen in other servers, please let me know. Last but not least, we are planning another livestream, so keep your eyes peeled for more info soon!

As always: We'd love to hear what you think. Join us on Discord or the forums!

Happy trading!